Summary On Luxurious Watch In India Marketing Essay

Summary On Luxurious Watch In India Marketing Essay Good times are predicted and as well as seen for the watch industry in India, where the consumers going unmindful of their prices. Due to the emergence of a powerful middle class in India will keep the countrys economy on an upswing. If industry experts are to be believed then the country holds a very huge potential market for the luxurious watch, where earlier the market was dominated by only HMT and Allwyn brands. The industry currently is holding $195 million despite the fact that the penetration of watches is the lowest when compared globally and this resulting the other global companies to settle up there base in India where the average growth rate can be predicted to be around 20 25 percent per year, total size of the market for luxirous watch is estimated to be 600 cr which plans to stick to high tagline and is ready to witness a whopping 1.40 lakh families spending on such brands by 2010 as compared to 2000 families in 2002. The top brands in luxurious watch segment are the Swiss, Rado, Tagheuar, Casio, Cartier, Rolex, Omega and others. The government has control over the international brand price and there is severe price competition. Porters 5 force model Industry Analysis Intense Rivalry: This is where rivalry exists among competitors of the same industry to an extent where pressure is put on one another and limits each others profit potential. Luxurious watch industry in India is highly competitive as there are various numbers of different players fighting among themselves. The key players of Indian market are following : Titan HMT Timex The new entrants in to the watch industry are the Swiss, Rolex, Omega, and Rado where Omega is dominating the industry by 27 percentages. Due to the new entrants, the market share for the key players has lowered. The top 5players currently holding 15percentage of market share. The industry is very attractive for the new companies to come and therefore growth prospectuses are quite high. The main reason for the intense industry rivalry is due to entry barriers that are quite low. Swiss and Rolex have created big brands over the year. Bargain power of Buyers: Due to changing trend in the market, people have high preference of buying unpredictably. Consumers have been provided a wide scope on selecting on their choice along with the niche market that adds up an advantage to the consumer. As the market prices are not sensitive that is, it does not show the effect when there is change in stock exchange. Moreover, due to the uniqness in the product there is relatively low brand switching. Bargain Power of Suppliers: For an industry, achieving loyalty of customers is difficult, companies within the industry are having, and developing innovative products that fulfil customer needs in order to achieve the loyalty. Since there are number of companies with in the same industry, it has made tough for the suppliers to whom to work and supply. Threat of substitute: having an alternative product with lower price but with better quality and performance explains the concept of threat of substitute. For the watch industry, the threat of substitute is very high since most of us can access to mobile phones, handled computing devices, which are capable of providing correct timings as well for different countries without having to access other mobile phones. Since the growth rate of the market is rising slowly, there is the threat where the population considered to be, as middle class prefer to own watch, which are cheap, and does show time. Threat of New Entrants : threat of new entrants in the watch industry is quite low as India is growing at a slow space and since there is growing number of finance companies coming up to finance, more and more international brands coming in and settling down and establishing themselves. In the situation when a new entrant enters in the market, change major determinants of the market environment, determinants such as market shares, prices, customer loyalty. Entrants as Omega and Rolex consider the market as challenging because of the existing companies have closer relationships with the customers and most importantly have to consider the brand switching from one company to another. Pestle Analysis for the industry Political factors: Stability of government is not well settled and hence requires better stability though it is not highly affected. However, there are cases when instability causes a foreign company or a brand to enter the market. Due to excessive advertisement where family concern has to be taken, in some case it is not done and hence intervenes of the political issues. Moreover, since political issues are involved there are threatening to the investors who had to invest in foreign advertisements. Since most of the materials to build are imported which attracts huge amount of Excise Duty on Manufacturing Retail Price instead of the manufacturing. Due to which most of the luxurious watch are literally out of reach to those who wanted to at least own. Economic Stability : When talking about India, there are various number of taxes like, Excise duty (State and central), Custom duty, Profession tax, Service tax, Income tax, Royalty, Larcenous fees, hazardous substance handling and other charges to be paid which makes the total amount to be around 40 45 percentage of the actual cost. During the recession time, where Asian countries were least affected, where rising incomes in the emerging market which have led to the new categories of buyers. Though huge numbers of taxes are involved, there are still potential opportunities for ultra expensive watch manufactures to set up their base in India. Social Culture: association with the luxury items and having self-esteems and creating a social status of a person creates more demand for having a luxurious product; in this case, it is the luxurious watch. Culture is developing themselves to own a luxury watch in order to full fill their self esteem and also stand out of crowd, this attracting more number of investors to invest into the foreign brands. Technology: Here technology plays an extensive role where conversion of analogue to digital waterproof watches which have created a huge market for the developers to have more innovative watches. Environmental factor: this factor does not affect much of the watch industry, unless if its summer time where over heating of new technologies in watch are noticed and its very rare. The Structural drivers leading to the growth of industry The cost globalisation: this factor gives potential for competitive advantage since some of the international luxurious watch companies, which deal in large volume standardized production required for optimum economics of scale and find the electric components required manufacturing and other parts regarding the watch are easily available with less cost factor. Labour cost in India is quite cheaper than other countries because highly skilled but low cost staffs are available. The drivers to the growth of watch industry are due to the Economic factor, Social factors, Demographic factors which play an extensive role to motivate the consumers to buy which includes occupation, education level of a person, lifestyle of a person, and the main one is the Psychological attributes like attitude, value system which influences people to buying behaviour. Since nature of having a luxurious item is perceived by an individual is a status symbol in a society and displays the wealth or the income are related to conspicuous consumption, which is a socio economic phenomenon. There is an also increase trend in market globalisation where customer needs and preferences are becoming more similar. As markets globalize, those operating in such markets become global customers and may search suppliers who may operate on global basis. Other drivers are globalization of government policies and globalization of competition where most of the international brands find themselves less competitive in India as most of the international brands are not available in all parts of India and government policies have encouraged free trade markets between nations. Industry Life cycle If experts are to be believed then it has said watch industry entered in the market in late 1969 and since then it has been growing drastically. When compared with Switzerland which possesses close to 100percentage of the luxury market value which represents 45percentage of the market value and hence making them the world leaders. India is too coming up with the luxurious watch. However, not entire part of the country holds up the luxurious department stores but do have in majority ones. The watch industry in India is slowly moving from the shakeout stage to the maturity stage. Shake out stage is the second level of stage in industry where new industries are emerged and competitors start to realise business opportunities in the emerging industry whereas maturity stage is where efficiencies of the dominant business model give these organisations competitive advantage over competition (Kotler, 2003). The competition is very aggressive because of many competitors and product substitutes . Market Scenarios Intervene of new technologies, which is causing decline in usage of watches. Due to the involvement of mobile industry, the watch industry is being saturated. The product seems to be in a decline stage especially when seen in Europe where sales having dropped down to 20 % 30 % and globally fell off to 22.4 of percentage. The top leaders Swiss manufactures fell by 22.4% worldwide (Federation of Swiss watch industry). People have this perception when there exists a mobile handy, which could show numerous country timings then why an expensive watch that only shows limited country timings have. Another anticipated market scenario is that there would be no change in the growth rate of the industry, which would probably mean that the industry would not have any diversification and there will be no further expansion of the industry in the market. If profits decline for the watch industry, then it would probably take longer to recover. Another reason to be worried of in future is that the lifestyle and environment factors of younger generation where they prefer to have trendy look kind of product and at the same time the particular trend would be either outdated or faded in the industry and the main important factor is that the limited. Source of getting gems and liquid metals to manufacture watch would mean reduction or decline in growth of manufacturing. The main scenario which could be a problematic in future is the growth of luxurious watch brands in India, where the country is still considered to be as developing country and poverty still exists and due to this number of people who belong to the medium class average income earners would probably have a second thought of getting a luxurious watch which they could feel if mobile exists then why to go for a high end watch. As the industry is not in to that much of advertising about a particular brand or even if a new brand that comes into the market, people have no idea what a particular brand might represent as. In addition, for those who know little about a brand, only prefer a niche segment that is where the Tag Heuer as the brand ambassador of this brand happens to be a popular superstar. Since the growth in India is around 10 15 percentage annually, it is considered to be as the lowest in the market when compared globally.

Critically Analyse The Rehabilitative Element Of Prison Paying Australia Essay

I choose Bunnings warehouse company for the instance survey. This is a Australian company.it has many subdivisions in whole Australia.the foremost subdivision Arthur & A ; Robert arrive in WA. Bunnings Bros Pty Ltd is founded. Soon after they purchase their first sawmill in 1886 Subsequently on Bunnings expand in the WA market, adding edifice supplies to the bing lumber concern ; go a public company and the taking provider of WA difficult forests to the lodging building industry. In1952 Bunnings continue to spread out its operations with new Warehouses, Small Format Stores and Trade CentresA throughout Australia & A ; New Zealand now yearss. The squad of Bunning warehouse pursue sustainability within our operations by endeavoring to do them socially responsible, environmentally cognizant and economically feasible. The aspiration of bunnings to supply widest scope of place betterment merchandises at the lowest monetary values to their clients. We seek to decrease our environmental impact in ways that are mensurable including: achieving better More efficient usage of resources ; Guaranting our providers Operate sustain competently Ethically ; and educating clients about environmentally friendly options ; and concentrating on the â€Å" cut down, re-use and recycle † waste direction rules.AAs portion of our national rollout plan, we are go oning to get suited sites for new shops in both metropolitan and regional and Territory in Australia, every bit good as holding important rollout plan, we are go oning to get new shops in both metropolitan and regional locations. As portion of our national rollout plan, we are go oning to get suited sites for new Wes husbandmans purchase the BBC Hardware web including Hardware house and Benchmark shops in Australia and New Zealand. In 2001 A Our gross revenues reached A $ 6.4 billion in 2009/2010 and we employ over 30,000 Team Members. Our Team Members are the bosom and psyche of our concern. We engage with the communities in which we operate and unrecorded and we actively contribute to causes and administrations that benefit these communities. We value our Team Members ‘ parts, recognise and honor their attempts and supply a merriment, fulfilling and safe workplace. We will go on to â€Å" construct the best † and earn the right to function our clients tomorrow and into the hereafter. Bunnings & A ; Hardware house carry the largest scope of place betterment ware in Australia, over 45,000 merchandises. At Bunnings Warehouse we are invariably conveying new and exciting merchandises into our shops. Bunnings spouses with over 1,000 Australian and International providers. Bunnings penchant is to back up locally based and Australian made merchandises wherever possible, but besides purchases many types of imported merchandises from around the Earth.Such asBathroom and Kitchen Lighting and Electrical Outdoorss Populating Paint Storage and Administration Tools and Hardware Builders and Refinishers Shocking Garden Benefits and costs are frequently expressed in money footings, and are adjusted for the clip value of money, so that all flows of benefits and flows of undertaking costs over clip. Cost/Benefit Analysis is a powerful, widely used and comparatively easy tool for make up one's minding whether to do a alteration or non. To utilize the tool, foremost they work out how much the alteration will be to do. Then cipher the benefit you will from it. E commercialism interfaces of bunnings warehouse Such as.. Customers can make online shopping where costs or benefits are paid or received over clip, work out the clip it will take for the benefits to refund the costs. An on-line Catalogue of Products, complete with exposure, thorough description, and shopping cart to enable users of the site to easy buy merchandises Cross-sell and up sell merchandise suggestions throughout the site to guarantee clients see a wide choice of merchandises â€Å" Out of stock † merchandises easy and clearly identified, but still listed in the catalogue Price show including GSTA for retail, and ex-GST for sweeping A minimal order value applied to sweeping clients Different transporting computation for retail and sweeping buyers, and extra computations based on the location of the sweeping clients Interface with Secure Pay payment gateway to treat payments immediately Access to current, accurate informations and studies on site activity, including gross revenues, day-to-day traffic volumes, popular pages, and hunt footings used by visitants to happen on web site. Support for international gross revenues in the hereafter Easy to shopping on line through the bunning ‘s web site hypertext transfer protocol: //www.bunnings.com.au we can happen any merchandise with monetary value hypertext transfer protocols: //www.bunnings.com.au Find out our services, gift cards, our scope, our new release merchandises, new shops and etcaˆÂ ¦aˆÂ ¦aˆÂ ¦..â€Å" Always lowest monetary values merely the beginnings â€Å"Top of Form Always seeking the most advanced and new merchandises available to the market, our Buying and importing squad travel the Earth to Trade Fairs and providers in many states.Intranets and extranets are communicating tools designed to enable easy information sharing within workgroups.Intranet a private computing machine web that uses the protocols of the Internet.Facilitate communicating between people or workgroups to better the information sharing capableness and overall cognition base of an organisation ‘s employees.A common extension to intranets, called extranets, opens this firewall to supply controlled entree to foreigners. Intranet consists of an internal electronic mail system and possibly a message board service. More sophisticated intranets include Web sites and databases incorporating company intelligence, signifiers, and forces information.ExtranetA web that links an endeavor to assorted divisions and concern spouses, utilizing unafraid Internet links.An extranet can l et public entree to employees, clients, clients or spouses. The extranet uses Internet protocols so users can voyage with a browser, but resides on the company ‘s private waiter instead than on a public Internet waiter. Extranet entree from the Internet can be controlled through watchword or username specific. Another resource an extranet can supply is the ability to make unafraid countries for interaction between an organisation and its spouses or resellers. Extranets can revolutionise the manner a company does concern, better the bottom line, enrich the client base, and create chancesBusiness schemeScheme is the way and range of an administration over the long-run: which achieves advantage for the administration through its constellation of resources within a ambitious environment, to run into the demands of markets and to carry through stakeholder outlooks † .Aims and SchemesThe Business Objectives column is the ‘what ‘ –What will you accomplish in your concern and by when?The Business Strategies column is the ‘how ‘ –How will you accomplish the aims you have set?Obviously, the aims and schemes should be monitored and modified, as the concern environment requires.AKey Business Objectives –Year OneBusiness Schemes1. To set up a workplace thatA A A A maps at optimal capacity 1. Rent mill infinite with a lock up storage country 2. Ensure all natural stuffs are on regular auto-order 3. Test mill equipment to guarantee maximal functionality 2. Have $ 50,000 turnover in first twelvemonth of operation 1. Supply stock to 1000 retail mercantile establishments throughout Sydney and environing tourer countries 2. Offer free merchandise to a assortment of place ware and homeA interior designer shops as a signifier of publicity 3.Develop a referral wages plan for those retail mercantile establishments that refer me to other possible providers 3. Construct a repute for quality, error-free merchandises and service 1. Ensure that natural stuffs are purchased from providers of the highest quality 2. Organize infinite to guarantee optimal production efficiency and quality 3. Feedback from clients and providers 4. Construct a client relationship base on which to spread out merchandise scope 1. Undertake networking activities to construct up name and repute 2. Always provide exceeding, on-time, service to clients 3. Keep up to day of the month with tendencies and invariably supply new and exciting merchandises for clients to take from. 5. Have merchandise scope expand to include a assortment of hand-crafted place ware by the terminal of the first 12 months 1. Take short classs to larn how to bring forth points that involvement me 2. Promote continued feedback from retail merchants on shelf life of assorted merchandises and consumer purchasing forms 3. Subscribe to magazines and publications to maintain up with new and altering tendencies. The responsible entity, Bunnings Property Management Limited ( BPML ) has defined the nucleus intent of the Trust as being: To supply a premium commercial existent estate investing merchandise, presenting a secure and turning income watercourse and long-run capital growing. To accomplish this nonsubjective the responsible entity will prosecute the undermentioned chief schemes: Better returns from bing assets through focused and pro-active plus direction Generate growing by geting quality commercial belongingss that meet the Trust ‘s investing standards Deliver efficiency, sustainability and value through effectual direction of the Trust and its capital Investing standards Ample land country ( mean 3 hectares ) Offers geographic diverseness Financially significant renter in an economically, socially and environmentally sustainable concern Visible and accessible from a major route, main road or expressway Ready vehicle entree and ample on-site parkingSurveiesThey do study through the Internet from client. They take the client sentiment about bunning ‘s merchandisesSuch as what is client ‘s sentiment on Bunnings Warehouse?What are the demands and privation of clients?What they would wish to better in service or merchandises?They can make study online and face to confront through distribute bookletsThey increase their sale through advertizement on Television, through provide price reduction, bunning warehouse ever unfastened 7 yearss which is good for every client who are busy during weekdays they can make shopping during weekends.Company paperssBUNNING warehouse is registered company with ASX.To win in the market topographic point you need direct entree to the most accurate and timely information available.A With ASX engineering and resources, we can supply nonsubjective company and fiscal market information and have a scope of merchandises and services to back up your busi ness.AASX Market Information is direct from the beginning. ASX market informations is derived straight from our merchandising systems every bit good as company studies and a Market Point is our premium, low latency connexion to ASX market activity. Sellers can subscribe to existent clip or delayed informations, sourced either straight from ASX or via a 3rd party supplier.a choice group of administrations on the planetary capital phase. An ASX listing provides secondary market liquidness and greater entree to initial and on-going support that will enable your company to develop and turn. The enhanced profile of listing can besides profit your concern by and large, bettering your credibleness with clients, providers, investors and loaners.Conducting interviewsThey conduct interviews of new staff and new skateholders.if they find they are eligible so they select them for company with all demands. Compensation and salary to staff. Bunnings Warehouse wage & A ; compensation reappraisals include all sign language and year-end fillips, holiday clip and other fringe benefits and reimbursements that make up entire compensation.E-Commerce ProcedureThe E-commerce procedure is the full procedure that takes topographic point when a client ‘s information is collected, stored, analysed, and so presented back to the client in a utile format. Our E-business procedure is merely a little part of our E-commerce procedure. Because of this, our E-commerce overview will concentrate on the part of our system that is non seeable to our clients. This part of the system is the â€Å" behind the scenes † portion of our concern scheme. Our e-commerce program is based upon the storage and analysis of two groups of informations: Demographical informations on their clients Use statistics of the arcade machines ( clip in usage, money collected ) A The demographics will be informations such as the age, sex, and location of our client ‘s frequenters. We may spread out the field of information collected and provided to our clients.AOur clients will be able to see the information. We have collected and analysed via a web via the Internet. Clients will be able to see our web site and log into a customer-specific secure web page When the client is logged into our system, they will hold entree to tin studies that have been generated from the informations collected via our system at the client ‘s concern location. A The informations transportation performed by Transmission Control Protocol TCP by and large guarantees that the informations will be sent right to the finish terminal system. To carry through this, TCP Divides the informations received from the application bed into suitably sized packages for the web bed, ( 2 ) Acknowledges all packages received, ( 3 ) Sets time-outs to guarantee that the finish terminal system acknowledges that the packages were received, and Performs other actions to guarantee that when TCP receives informations from the application bed, the corresponding TCP bed on the finish terminal system receives that informations right.Decision:Bunnings is committed to take parting in the communities in which we operate by lending to local, regional and national causes, charities and administrations throughout Australia and New Zealand. We are continue better our service and supply good merchandises to our clients. Bunnings is proud to supply a broad scope of support for a cross subdivision of community groups, not-for-profit and charitable administrations. Our squads supported good over 25,000 community activities through community sausage sizzles, local undertakings, blitzes and fund-raising in 08/09. Our support included Team Member engagement, parts and merchandise contributions. This engagement has helped raise and lend more than $ 15.2 million to community groups across Australia.

Job Insecurity Essay

The negative job- and health-related implications job insecurity has on your organization With the increased effort of organizations to remain competitive while also reducing costs, downsizing the employee pool has been a recurring theme in corporate enterprise. As a consequence, feelings of job insecurity within an organization are growing. The absence of an appropriate response to job insecurity among employees only contributes to the job insecurity faced by many employees. There is a tendency among managers to consider job insecurity a psychological issue only the employee, him or herself, can mediate. While this consideration isn’t unreasonable, it should be noted that the implications of this line of thinking are hazardous to the employee and the organization as a whole. The article, â€Å"Who Suffers More from Job Insecurity? ,† written by Grand H. -L Cheng and Darius K. -S Chan, presents the results of a metaanalytic review (the â€Å"Review†) on the effects of job insecurity for an employee and for the organization. The focus of the Review is the varying effects job insecurity has on employees with differing organizational tenure, age, and gender. Their intention was to discover if the abovementioned demographics are more or less prone to job insecurity. Outside of an improved understanding of which employees are more or less affected by job insecurity, this Review further advances the appropriateness of management response to employee-felt job insecurity. Developing an adequate response to employees who feel concern regarding their organizational position is instrumental in reducing negative implications like turnover intention and withdrawal cognitions. At the root of these negative implications lies job insecurity as a stressor. It is the existence of the stressor that invokes in an employee a desire to rid the job frustration. Knowing which employees are more prone to job insecurity can allow a manager to develop an appropriate response the job stressor. To demonstrate the effects of job insecurity, Cheng and Chan utilized a total of 133 studies (published and unpublished) that provided 172 independent samples, involving 132,927 employees. These studies â€Å"measured the subjective experience of job insecurity of employed people. (Cheng and Chan, 280) The authors of the study included a number of correlated variables in their Review. Among these variables were organizational commitment, turnover intention, work performance, job involvement, psychological health, and physical health. Two raters (graduate psychology students) â€Å"coded† each sample within each study. The coding included detailing various sample characteristics such as sample composition and sample size. The coders also identified the relationships recognized in each of the Who suffers more from job insecurity? tudies. The relationships included those between job insecurity and correlated variables like job satisfaction and trust. The correlations were further corrected by way of another meta-analytic method so to account for measurement error on the correlations identified in each compiled study. The results of the Review indicated that job insecurity was negatively related to job satisfaction, organizational commitment, work performance, and job involvement. It was further concluded that job insecurity was positively related to turnover intention. While many of the conclusions from the Review may seem obvious to members of management, the effects of the correlated variables on differing demographics is what might be of surprise. In regards to age, job insecurity and its relationship to turnover was heightened in terms of younger employees. However, job insecurity had a smaller effect on the psychological and physical health of this same demographic. This might be due to the fact that younger employees believe they have the capability to search for comparable positions within other organizations and so view turnover as an optimal solution. As a side note, organizational commitment and work performance did not differ among age demographics when employees overall were experiencing job insecurity. It was also revealed that gender differences had no effect on job insecurity. Both men and women consider job insecurity an uncomfortable and unwanted stressor in the workplace. Males and females alike will suffer negative consequences due to not feeling secure in their organizational position. Focusing on the third demographic of the Review, it was determined that job insecurity and turnover intention was more positively related in employees with shorter tenure. Shorter tenured employees may feel that they have invested less time into the organization and thus decide that leaving an organization won’t have the implications longer tenured employees believe that it will. Longer tenured employees may feel a stronger tie to the organization and thus leaving is not a viable option. Taking health into consideration, longer tenured employees and older employees are more prone to experiencing healthrelated issues due to feelings of job insecurity. Longer tenured employees and older employees experience the threat of unemployment more heavily than those of a younger generation and a younger tenure. Chen and Chan conclude that this could be due to the increase in family obligations that is typical of a longer tenured employee or an older generation. Also, longer tenured employees are often more committed to their organization than are shorter tenured employees. Having a long-standing relationship with an organization increases feelings of obligation toward the organization. This doubt is manifested into a negative psychological implication that does hinder the health of the employee. While it can be a difficult endeavor unraveling an employee’s feelings of job insecurity, one thought holds true. If management can learn that employees are most impacted by job insecurity, they can begin to alleviate the negative implications these feelings bring. Helping longer tenured or older employees feel as if their â€Å"tribal knowledge† is valuable to the company is one specific action managers can take to affect performance and attitudes. Also, institute mentoring between older and newer employees so both feel a stronger sense of organizational commitment. Finally, the most crucial action management can take is addressing how the company communicates layoff/reduction to employees. The not knowing is the worst part – who, when, or how many. However, identifying the causes of insecurity that employees feel about their positions is the first step management can take in helping to make employees feel less insecure. Also, having an understanding of why certain demographics experience differing effects due to job insecurity is equally important. This understanding will help management prepare their approach and, in the long run, improve the relationship between the employee and the organization.

Increasing Scientific Interest among the Greater Collective of Young Minds / People - Free Essay Example

Sample details Pages: 3 Words: 816 Downloads: 5 Date added: 2019/10/10 Did you like this example? Abstract The demonstration method of teaching has in the past been criticized for its perceived inability to develop scientific knowledge despite the time and effort required. The challenge identified with the use of demonstration is its inability to create the relevant knowledge in students, basically because students only get situational interest that diminishes soon after. This paper expounds on this and other challenges such as time, resources, and safety. Don’t waste time! Our writers will create an original "Increasing Scientific Interest among the Greater Collective of Young Minds / People" essay for you Create order Instructors are the main determiners for the success of a demonstration. Stella Alder (2000) points out that â€Å"on stage you cannot afford to be boring for even a moment† (Stella, 2000). Adequate preparation and understanding of the content and procedures minimize the risks, including instances where the demonstration fails to produce the expected results. Also, science demonstrations must be from captivating subjects, and must be presented with enthusiasm. Technology is increasingly becoming an integral element of modern education. Therefore, demonstrations need to tap this potential through the use of media such as Steve Spangler’s YouTube videos that are viewed online by over 100 million people (Ford, 2012). Resources are an integral element of any experiment/demonstration. Some experiments are easier to deliver because they only need readily-available resources such as chalk dust, furniture, water, or sunlight.   Such demonstrations are important to prepare stu dents for more complex experiments that require not easily available resources such as chemical elements and solutions (Kumar, Krishna, and Bhaskara, 2004). Therefore, demonstrations/experiments may be criticized for their inability to effectively deliver content but the challenge can be overcome by using the proposed strategies. Background In teaching science subjects like chemistry, educators often have varying opinions over the best methods to use to maximize the attention of the students. The use of demonstrations is popular in the lower levels of learning. However, its use has been criticized in advanced classes because it is generally considered to be ineffective in the development of scientific knowledge (Lutz, 2015). Although demonstrations are efficient due to their practical nature, they often fail to work out as expected due to the challenges of setting up and delivering them effectively.   Other concerned parties believe that some demonstrations require a lot of time and resources, only to transmit insignificant content (Obrien, 2011). The main task is for the instructor to incorporate as much content to a single demonstration so as to make the activity as productive and interesting as possible. However, the same cannot be said for simple demonstrations such as where students observe the characteristic beh avior of elements, such as sodium which reacts explosively if put in water. Need The criticism surrounding demonstrations can be addressed through strategies that maximize their effectiveness in creating student’s interest and knowledge while minimizing challenges of time and resources. The solution also lies in the adoption of newer avenues that modern-day students can relate. In the technological age students identify with demonstrations through the media such as the Steve Spangler’s YouTube videos that have over 100 million views (Ford, 2012). Therefore, such new avenues and technologies can be applied to increase the students’ attention in a classroom setting. Also, demonstrations need to be made in such a way that they are not too for-the-moment. For-the-moment demonstrations only spark situational interest in the student and are forgotten soon after they leave the classroom. Stella Alder (2000) advises that a demonstration is most effective if it emotionally engages the student. In her words, â€Å"on stage you cannot afford to be bori ng for even a moment† (Stella, 2000). Therefore, science demonstrations must also be from captivating subjects, and must be communicated with enthusiasm. Constraints Educators have in the past attempted to create curiosity among students through practical demonstrations. In science subjects such as chemistry, a common challenge affecting this method is the lack of time and equipment (Kelter, Mosher, and Scott, 2008). Another common challenge is the fear that the demonstration may fail to produce the expected results, and in this case it may affect the knowledge of the student in the subject matter (Ford, 2012). However, these two challenges can be overcome through the use of simple demonstrations that do not take a lot of time, and that the teacher is confident in their success. Resources Available Resources are an integral element of any experiment/demonstration. Some experiments only require resources that are readily available such as chalk dust, water, tables, or sunlight (Obrien, 2011). These easily available resources make it easy to demonstrate simple concepts that can be difficult to grasp for some students. Furthermore, these simple demonstrations prepare students for more complex experiments thereby increasing the interest of students in the subjects. Resources Needed Some experiments require resources that are not easily available such as chemical elements and solutions. For such experiments, the instructor needs to have technical knowledge and prior testing to maximize results (Ford, 2012). Preparation for the demonstration requires the instructor to also take time to collect the resource and set up the experiment. This way, challenges in the demonstration are minimized.